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AUTOFLYTE

Why Most Dealership Marketing Metrics Miss the Mark (And What to Track Instead)

The bottom line: traditional automotive marketing metrics are steering dealers in the wrong direction, but there’s a smarter way forward using near real-time insights that actually drive sales. Every month, automotive marketers pour over reports packed with impressive-looking numbers. Website traffic is up 15%. Social media engagement has doubled. Email open rates hit an all-time […]

AUTOFLYTE, Automotive Marketing, NEW

Exciting Update: Ford Sales Data Now Available in EDGE

AUTOFLYTE is excited to celebrate a major milestone on our development roadmap that has been years in the making—Ford sales numbers are now actual Ford RDR data instead of the modeled data we have been using to approximate Ford sales in our automotive sales insights platform, EDGE. Ford was the final major OEM needed to […]

AUTOFLYTE

EDGE Walkthrough – Session 2

In Session 2, we cover how to leverage our automotive sales insights for marketing campaign targeting purposes. This is the second of four walkthrough videos (under 5 mins each) that show how best to use EDGE to sell new and used vehicle inventory. These videos are a good introduction for people who have yet to […]

AUTOFLYTE, General

EDGE Walkthrough – Session 1

Over the next several weeks, we will be posting short walkthrough videos (under 5 mins) that show how best to use EDGE to sell new and used vehicle inventory. These videos are an excellent introduction for people who have yet to use our daily automotive sales insights platform and serve as refreshers for those who […]

AUTOFLYTE, General

David Kain interviews AUTOFLYTE team

We recently had the pleasure of sitting down with David Kain, President of Kain Automotive, on a video conference to discuss AUTOFLYTE and walk through part of our EDGE platform. David is a key industry executive and thought leader we’ve admired for a while and have crossed paths with several times over the years.  We […]

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