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Why Most Dealership Marketing Metrics Miss the Mark (And What to Track Instead)

The bottom line: traditional automotive marketing metrics are steering dealers in the wrong direction, but there’s a smarter way forward using near real-time insights that actually drive sales. Every month, automotive marketers pour over reports packed with impressive-looking numbers. Website traffic is up 15%. Social media engagement has doubled. Email open rates hit an all-time […]

AUTOFLYTE, Automotive Marketing, NEW
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