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April 1, 2025

Exciting Update: Ford Sales Data Now Available in EDGE

AUTOFLYTE is excited to celebrate a major milestone on our development roadmap that has been years in the making—Ford sales numbers are now actual Ford RDR data instead of the modeled data we have been using to approximate Ford sales in our automotive sales insights platform, EDGE. Ford was the final major OEM needed to complete our near real-time view into the ever-changing automotive sales marketplace.

Why This Matters for Automotive Marketers and Agencies

Until this recent change, agencies and marketers with Ford clients were not permitted to use EDGE on behalf of Ford dealerships due to Ford data covenant stipulations, but with Ford now participating in the shared sales database, this limitation has been lifted. This is exciting news for these groups and non-Ford marketers alike.

With the inclusion of actual daily Ford sales, EDGE now offers the most complete, up-to-date, and accurate automotive sales information available, which empowers automotive marketing teams and agencies to respond to market dynamics during the sales month while there is still time to affect the outcome of a dealer or dealer group’s advertising campaigns. These teams can track sales trends, make data-driven adjustments to local and regional campaign strategies, and optimize competitive positioning in near real-time using EDGE insights.

Unlock a Competitive Advantage with EDGE

For automotive agencies and marketers aiming to stay ahead of the curve, EDGE offers the near-real-time data and actionable information needed to lead successful campaigns. By leveraging insights into key market trends, automotive marketers can provide their clients with targeted, effective strategies that drive measurable results.

Don’t miss out on the opportunity to gain a strategic advantage and elevate your client success with EDGEcontact us today to learn how EDGE can transform your marketing strategy and fuel your clients’ growth.

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